In the late 1950’s, Anna, Carlos’s wife, worked at the prestigious Cuesta-Rey factory learning how to roll cigars and making extra money to help support the family. Carlos, with no sales experience, took many risks by opening new accounts all over Florida. Carlos also began to sell cigars on credit which was unheard of at the time. These risks paid off, and within the next ten years, Carlos had established distributors in both Miami and Manhattan. This was a critical step in creating brand awareness for the Arturo Fuente label and expanding the availability of Arturo Fuente cigars.