JANUARY 23, 2024 BY MATTHEW TABACCO

If you have picked up a cigar more than once in the last twelve months…or maybe even in your life, there a serious chance you have heard of Arturo Fuente or even its third generation owner, Carlos “Carlito” Fuente Jr. Carlito is perhaps the most recognized person within the industry today. Due to his never-ending passion to the craft of making premium cigars, his effort to leave no stone unturned when connecting with his fanbase, steamrolling the continued building of the monster company his grandfather started back in 1912, or his unrivaled passion of defending the industry that has given him the life he could of never even dreamt of, this is a man who I swear never sleeps and probably won’t until he is in the ground. I have had the very privilege of witnessing a small portion of his daily life back in 2022 and I can tell you he along with his sister Cynthia, Ciro Cascella, and the rest of the Fuente family and staff are a group of people unlike any other.

One of the things I know means so much to Carlito and company is their legacy as a company and part of preserving that was by way of the release of Arturo Fuente: Since 1912. This book written by author Aaron Sigmond and published by luxury publisher Assouline debuted early last year in a small quality that immediately caught the attention of the Arturo Fuente fanbase and other admirers alike. This beautiful work of art will provide many people with an understanding of who this family is, where they have been and where they are heading for years to come. One thing I know is important to them is their vision for a a future even bigger and beyond just premium cigars, but that is a story you’ll have to ask Carlito about.

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