Like her family before her, Liana is a professional with love and passion for the business of premium handmade cigars. She is the Vice President of Brand Development of Arturo Fuente and also oversees all of their charitable efforts. She takes after her father, Carlito, in the way she represents such a storied and historic brand with a reputation for high class and consistency. When her father created the new “Rare Pink” line, she was the one who decided to use that to raise money for Breast Cancer Awareness.
Rare Pink was introduced in 2020 when it was shipped to retailers for the holiday season. It uses Ecuadorian wrapper over a mixture of tobaccos including Nicaraguan tobacco from the Fuente farm in Estelí, Nicaragua. All of the vitolas are perfectos, with two new sizes introduced at PCA 2021 this year: Queen of Hearts and Sophisticated Hooker. Arturo Fuente announced in addition that $13 from each box would be donated to the Breast Cancer Research Foundation after the American Cancer Society refused to accept money from a company associated with tobacco. In 2020, Liana told us they raised $107,000 for Breast Cancer Research.