Fuente has owned the casa cuba brand for so many years. Why was the brand never really brought to market earlier?
Casa Cuba was a brand that my father bought way back during the early days of the embargo. The gentleman who owned the brand and a small factory, was very good friends with my grandfather. He was very old and his children were not interested in the business, so my father bought the brand. I have to tell you, it was one of my all-time favorite labels. It was an old-world label with beautiful illustrations. It represented the fusion of Cuba and America—Lady Liberty on one side and the goddess of the Siboney (native Cuban tribe) on the other. It represented a lot to me as a young man and that label was very important, so we saved it. It was particularly important in the ‘70s, when my grandfather always said, “When we go back to Cuba…” So that was a brand that I saved thinking that we would be back in Cuba someday making that brand. And time goes by; my grandfather passed away in 1973 and the situation in Cub a remains the same.