Creative Marketing Director - First to Represent the Next Generation.
I am the fourth generation Fuente to work in the family business. I am very proud to learn from those who came before me, and I look forward to the next 100 years!
As the Creative Marketing Director, Liana oversees all of the marketing initiatives for Arturo Fuente’s various business and charitable endeavors, including advertising, public relations, media relations, promotions and special events. In addition, she manages Arturo Fuente’s online presence via its official website and various social media accounts.
Aside from this formal role, Liana is also a member of the legendary Fuente cigar family. The Cuban-born patriarch of this family, her great-grandfather Arturo Fuente, founded A. Fuente & Company, in Ybor City in 1912. As a fourth-generation cigar maker, Liana travels extensively around the world representing and showcasing both Arturo Fuente, and the Fuente family at numerous events, trade shows, conventions, galas and the like.
Prior to joining Arturo Fuente, Liana attended both the University of South Florida and Eckerd College where she graduated with distinction with a Bachelor of Arts in Business. A very positive and spiritual person, she is an avid lover of all that life has to offer, especially her loving family, great friends and wonderful dogs. Liana actively sits on the Board of Tampa Connection and the Board of Cigar Family Charitable Foundation. She also is a representative for the Fuente Family Foundation.
Liana, the granddaughter of the late Carlos Fuente, Sr. and daughter of Carlos Fuente, Jr., currently resides with her husband, Manuel García, Esq., in her hometown of Tampa, Florida.